Larry Ellison's Newest Obsession: What 'Vectorizing Customers' Means for the Rest of Us

Larry Ellison Isn’t Building a Tech Empire. He’s Building a Kingdom.

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Let's get one thing straight. When a billionaire starts talking in mystical terms about your data, it’s time to check your wallet and your privacy settings. Larry Ellison, the 81-year-old co-founder of Oracle with a net worth that makes nation-states look poor, just stood on a stage in Las Vegas and told the world he has "vectorized" his customers.

He said it like he'd just invented fire. "The Oracle database can vectorize anything," he boasted at his company's AI World shindig, a move detailed in Larry Ellison's latest craze: Vectorizing all the customers.

Vectorize. What a beautifully sterile, corporate-sounding word for what’s actually happening. It’s the kind of jargon designed to make you feel dumb for not understanding its brilliance. But I'll translate. It means Oracle is feeding every scrap of data it has on its customers—your company's purchasing history, your support tickets, probably the color of your CIO's socks—into a giant AI meat grinder. The goal? To have a "reasoning model" predict what you're going to buy next so his sales team can pounce.

Did anyone ask for this? Offcourse not. Consent is a quaint, outdated concept when progress is on the line. Ellison's progress, that is. He spun it as a service: "We started with customer data because we think there is nothing more important to us than our customers." Give me a break. A real cynic, as one source rightly pointed out, knows exactly what this is about: identifying which customers are ripe for a "friendly software audit" or who can be squeezed for a few million more in licensing fees.

This is the new social contract of Silicon Valley. You don't own your data. You don't even get a say in how it's used to manipulate you. You are simply a collection of data points to be vectorized, a resource to be mined. And honestly, the scariest part is how normalized it's all become. We just shrug and accept it.

The All-Seeing Eye of Oracle

It would be one thing if Ellison was content with just being the king of enterprise software. But owning the data isn’t enough anymore. Now he wants to own the narrative, too, a transformation detailed in articles like Meet Larry Ellison, the 81-year-old tech billionaire-turned-media mogul.

Look at the chessboard. While he’s busy vectorizing the corporate world, his son David, backed by dad’s billions, just swallowed Paramount Global for $8 billion. That’s CBS, MTV, Comedy Central—a huge slice of American culture, now under the Ellison family brand. And they’re not done. They’re reportedly sniffing around Warner Bros. Discovery, which means HBO and, crucially, CNN could be next.

This is a strategic business move. No, 'strategic' doesn't cover it—this is a quiet coup.

Then there’s TikTok. When the US government forced a sale, who swooped in to become a key player in the "blue-chip group of investors"? None other than Larry Ellison and Oracle, blessed by his political ally Donald Trump. Oracle will now be the trusted steward of TikTok's algorithm in the U.S., the very engine that shapes the thoughts and trends for a hundred million young Americans. An algorithm retrained and operated "outside of ByteDance's control," the White House says. Sure. And into whose control, exactly?

Let’s connect the dots here. You control the enterprise data that runs global business. You control the news networks that shape political discourse. You control the movie studios that create our myths. And you control the social media app that mesmerizes the next generation. This isn't a diversified portfolio; it's a blueprint for an empire of influence, built on a foundation of our own information. What happens when the man who can predict what your company will buy also owns the network that tells you what to think?

The Prophet of the Apocalypse He Helped Create

The sheer, breathtaking hypocrisy of it all is what really gets me. To justify this unprecedented power grab, Ellison has fashioned himself into a kind of techno-savior. The grand finale of his keynote wasn't about databases; it was about solving humanity's biggest problems.

Picture this: Ellison, standing in the cold, conditioned air of a Las Vegas conference hall, showing pictures of a giant greenhouse. He tells the audience that AI will save us from climate change. His new venture, Wild Bio, will engineer crops to suck CO2 from the atmosphere. A noble goal, right?

Except, at the same time, he’s building a data center in Abilene, Texas, that will eventually consume 1.2 gigawatts of power. That’s the output of a nuclear reactor. A facility so massive it will require on-site natural gas turbines to function. He’s literally promising to solve the climate crisis he’s actively making worse, and we're just supposed to... what? Applaud the doublethink?

It’s an analogy for his entire operation: create a problem, or capitalize on one, and then sell yourself as the only solution. Your data is a chaotic mess? Let me vectorize it for you. The planet is burning? My AI will fix it, powered by a billion-dollar gas plant. Feeling sick? He even showed off a concept for an Oracle-branded, AI-powered ambulance. I’m not even kidding.

It’s a vision of a world where every aspect of life, from commerce to culture to climate to health, runs on an Oracle platform, with Larry Ellison as the benevolent chairman. He even joked about it, saying if someone told him a few years ago he’d be building billion-watt power plants, he would have told them to get more rest. I think it’s the rest of us who have been sleeping. We've been letting a handful of tech oligarchs rewrite the rules of society while we were busy scrolling through the very feeds they're now trying to buy.

But that ain't how reality works. Or at least, it shouldn't. Then again, maybe I'm the crazy one here. The man is worth $345 billion, and I'm just a guy with a keyboard.

It's His World, We Just Log Into It

At the end of the day, this isn't about technology anymore. It’s not about faster databases or smarter AI. It’s about a fundamental restructuring of power. Larry Ellison isn’t just building a company; he’s building a vertically integrated kingdom where he owns the raw materials (our data), the means of production (the AI models), the distribution channels (media and social networks), and the public narrative that justifies it all. We’re not customers anymore. We’re subjects. And we never even got a vote.